Showing posts with label auto-makers. Show all posts
Showing posts with label auto-makers. Show all posts

Friday, 19 February 2016

To Embed, to Tether or to Integrate - the Dilemma of the $141 Billion Connected Car Market

To embed, to tether or to integrate? Most people would probably wonder what we are talking about, but those in the Connected Car business know that these three verbs define the entire sector. The Connected Car, just like any other mobile connectivity service, can be delivered via a multitude of ways. The car can have an embedded SIM provided by the auto-maker for purposes relating to telematics, or the car could come with a digital interface that can be powered by a SIM of the driver's choice or the car could just have a compatible digital display that a connected mobile device can be plugged into, activating the display and the knobs and controls the driver can use to access features on his phone while he is driving.