Monday, 7 March 2016

European Countries Mandate Installation of LDW Systems

Allied Market Research, a reputed market research firm headquartered at Portland, is ready to publish a report titled “World Automotive Camera & Camera Module Market - Opportunities and Forecasts, 2015 - 2020.” The report studies the CAGR and the revenue generated by the automotive camera and camera module market during the forecast period. Research further evaluates North America, which has shown tremendous growth over the past six years. Adoption rate of ADAS in current automobiles and rising impact of New Car Assessment Program have influenced the industry. In addition, growing focus of the insurance organizations  to lower the cost due to road accidents has created opportunities for this sector. 

Special focus on different segments based on applications such as adaptive cruise control, park assist, road sign recognition systems, departure warning and pedestrian detection forms an important part of the study. The research also weighs up the high cost associated with the ADAS, which eventually makes automotive camera less competitive, is hampering the growth of this industry. Furthermore, demonstration of the lane departure warning segment has gained greater potential by a sudden rise in the installation rate that adds value to the overall statistics of the market.

Research analysts further take a closer look at the impeding legislation in the European countries that makes the installation of LDW systems in passenger vehicles mandatory. Besides this, the study indicates that the park assist segment holds a major share. Application of videos in automotive safety systems has gained popularity over the past five and six years. These videos can not only enhance car safety but also increase the performance of the media process, and this has increased its popularity among the end  users. Another high – end safety system luring new entrants is the increasing need for adaptive cruise control or ACC, a key subset of the collision avoidance solutions. ACC is the most convenience feature that not only controls the braking systems but also controls engine. The feature plays a vital role in regulating the speed of a vehicle and its distance from a car ahead. Researchers have also segmented the industry on the basis of the technology used in the market such as digital, thermal and infrared.

Geographic segmentation divides the industry into regions such as North America, Europe, Asia – Pacific and LAMEA. Such segmentation would enable business owners to identify various factors, which should be taken into consideration when designing effective marketing strategies.  The segmentation is beneficial for multi- national and international businesses, that aim to refine their marketing mix on the differing requirements in each demographic segment they operate within. 

Coverage of prominent brands such as Robert Bosch GMBH, Delphi Automotive PLC, Continental AG, Valeo, Autoliv Inc., Omnivision Technologies Inc., Magna International Inc. and Mobileye forms an important part of the study. Brand research helps enterprises measure and evaluate the sales data of the key market players. Additionally, they enable business owners measure even the subjective brand sentiment smartly and accurately. Moreover, measuring emotional involvement of a brand also becomes easier.

The study aims at helping business owners receive brand recognition and expedite their initiatives for product acceptance. To conclude, the comprehensive data on industry status and business environment makes sure companies keep a track of their market position. 

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